About JFR Golf

Jean-François Richard

PGA of Canada Class A Teaching Professional

Dr. Jean-François Richard is a Class A PGA of Canada professional dedicated to helping golfers play their best through knowledge, clarity, and purpose. With over 30 years of experience in sport science, teaching and coaching, JF blends research insight with practical expertise.

A two-time national award winner (PGA of Canada Ben Kern Coach of the Year - 2024 and George Knudson Teacher of the Year - 2023), JF is also a national learning facilitator and coach developer for the PGA of Canada and the National Coaches Certification Program. JF has also served as a Golf NB Provincial Junior Coach from 2022–2025. His holistic and very personable teaching approach integrates sport science principles and sound teaching practices helping players of all skill levels build confidence, consistency, performance and a lasting love for the game!

Better performance starts with better understanding!

Jean-François Richard receiving George Knudson Award

Training & Education

World-class credentials and continuous learning to provide the best coaching experience

Ph.D. - Kinesiology

Université Laval

Certified Kinesiologist

Professional Certification

PGA of Canada Class A

Teaching and Coaching Specialisations

TPI - Level 3

Titleist Performance Institute

Scott Cowx Certified

Levels 1 and 2

Sportsbox AI

Level 1

Flowcode - Level 1

Performance Psychology

Boditrak Certified

Levels 1 and 2

NCCP/PGA Learning Facilitator

National Coaching Certification Program